SC Signs has a new Logo - Over the last 2 years we have tweaked and changed our Logo until now when we think we have got it exactly right. When SC Signs was created it was all very rushed due to the situation we needed a logo and at the time we loved it and thought it was perfect but as time when on we thought it looked a little busy and the most important part of any logo is to be clear and to the point - After being confused as SG Signs we decided it was something we had to look into.
Then came the second version of the Logo (which was short lived but was very easy to print and create in vinyl) We got rid of some splat surrounds and made it look like SC was written into paint almost and it worked for a short while until I realised I was missing the point. The most important point here was SIGNS we do SIGNS and even though we also do clothing this was not the most important point to get across so we decided to get rid of the word clothing.
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| Original Logo |
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| Second Edition |
Since we were in the middle of moving we thought now is the time for Change. I spent some time flicking threw fonts and putting together a variation of designs and then suddenly it all came together. I hope you will agree our most recent and long term logo is much easier to read - Sometimes plain and simple is the answer with the right mix of colours and words it can be very effective.
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| Brand New Logo |
We have already had lots of fantastic comments about the new logo - A logo is very important when it comes to Business and Branding. We don't recommend a constant logo change but you will probably notice ours has been similar enough not to cause confusion meaning our branding has been fairly consistent. When working on a Customer logo or artwork this is exactly why we provide visuals and send several emails back and forth to make sure your happy before any work goes ahead - Sadly since I do them myself I had no back and forth email to chop and change until I was truly happy so it has taken a couple of years to be truly happy with a fresh clean logo.
Remember when choosing a logo make sure your important bits stand out - Then people can see exactly what you do at ease without any confusion. Take a look around at some of the big brands and see how simple yet effective the majority of their Logos are - A good logo: Simple, Memorable, Timeless, Appropriate and Versatile.
